Lava

Lava Merchant Privacy Policy

1. Introduction

This Privacy Policy describes how Lava ("Lava," "we," "us," or "our") collects, uses, and shares information about merchants who register for and use our services. Your privacy is important to us, and we are committed to protecting it through our compliance with this policy.

2. Information We Collect

2.1 Information You Provide

When you register as a merchant and use our services, we collect:

  • Business Information: Legal business name, business address, business type, and tax identification numbers
  • Contact Information: Name, email address, phone number, and job title of authorized representatives
  • Financial Information: Banking information and Stripe account details for payment processing
  • Authentication Information: Usernames, passwords, and security questions/answers
  • Integration Information: API keys, connection details, and implementation specifications
  • Product Information: Details about your AI products, pricing models, and service configurations

2.2 Information We Collect Automatically

As you interact with our services, we automatically collect:

  • Usage Data: Information about how you access and use our platform, including login times, features used, and actions taken
  • Device Information: IP address, browser type, operating system, and device identifiers
  • API Data: Metadata about API calls routed through our system, including volume, frequency, and performance metrics
  • Log Data: Server logs, traffic data, and other communication data

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our services
  • Process transactions and payments
  • Facilitate connections between merchants and users
  • Monitor service usage and calculate fees
  • Communicate with you about your account, updates to our services, and promotional offers
  • Respond to your inquiries and provide customer support
  • Analyze usage patterns and optimize our platform
  • Detect, investigate, and prevent fraudulent or unauthorized activities
  • Comply with legal obligations

4. How We Share Your Information

4.1 With Users

We share certain information with users who connect to your services, including:

  • Business name and contact information
  • Product details and pricing models
  • Service usage statistics relevant to their account

4.2 With Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

  • Payment processors
  • Cloud hosting providers
  • Analytics services
  • Customer support tools
  • Communications services

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

4.4 Business Transfers

If Lava is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

5. Data Security

We implement appropriate technical and organizational measures to protect the security of your information. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

6. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. We also retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

7. Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • Access: You can request a copy of the information we have about you
  • Correction: You can request that we correct inaccurate or incomplete information
  • Deletion: You can request that we delete your information, subject to certain exceptions
  • Restriction: You can request that we limit how we use your information
  • Objection: You can object to our processing of your information
  • Portability: You can request a copy of your information in a structured, commonly used, machine-readable format

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

8. Cross-Border Transfers

Your information may be transferred to, and processed in, countries other than the country in which you are located. These countries may have data protection laws that are different from the laws of your country. By using our services, you consent to the transfer of your information to these countries.

9. Third-Party Services

Our services may integrate with or link to third-party services, such as Stripe for payment processing. These third parties may collect information about you when you interact with them. This privacy policy does not apply to third-party websites or services.

10. Children's Privacy

Our services are not intended for children under the age of 18, and we do not knowingly collect personal information from children under 18.

11. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes through our platform or by other means.

12. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us here.

Last Updated: 2025-03-10